Retuers has an article on Motorola's recent attempt to put more focus on the design of its mobile phone. This can be shown most clearly by the Motorola RAZR V3.
Working with high-tech graphics, space-age materials like titanium, and samples of the latest consumer preferences for color, sound and shape, this bluejean-clad army hunkers down for an endless cycle of research, prototypes, testing and revision.
Motorola sees this year as an important time to gain market share, especially as Nokia is still having trouble staying on top.