Virgin Mobile India?

Nov 29 2004 - 07:05 PM ET | MVNO, Virgin Mobile
Richard Branson, head of the Virgin Group, may be trying to bring his successful Virgin Mobile cell phone brand to India. India is one of the largest upcoming mobile phone markets in the world and the country already has more cell phones than land lines. An Indian Virgin Mobile would operate in Branson's typical style--as a mobile virtual network operator (MVNO). This means the company would buy bulk space from an existing wireless company and resell it under the Virgin brand. As far as the US in concerned, many expect Virgin Mobile USA to file an IPO valued at more than $2 billion.