An Indian movie destined for the big screen will first be seen on the small screen--the cell phone screen.
Arindham Chaudhary's much talked-about campus caper Rok Sako To Rok Lo will be premiered for Airtel subscribers on their cell-phones on December 9.
This is the first time we have heard of a feature length film being shown first to mobile phone users. The movie will debut in theaters on December 10th.
Technical note: the broadcast will be made using EDGE high-speed data, a technology available in the US from Cingular.
[via GigaOm]