Western Europe to hit 100% mobile penetration

May 05 2005 - 04:42 PM ET | In The News
Western Europe is on pace to have a 100% mobile phone penetration rate in 2007 according to research firm Analysys. For comparison, the US is expected to have 65% penetration by the end of the year. Many countries already have penetration rates above 100% as consumers start to use multiple phones. bq. Analysys says that penetration has already exceeded 100 percent in several countries, including Italy, Sweden and the UK. However, it has stagnated in some of the markets in which operators have placed significant emphasis on converting customers from pre-pay to contract in a bid to stabilise Average Revenue Per User (ARPU).