Bang & Olufsen designed Samsung phone

Sep 14 2005 - 02:30 PM ET | Samsung

High-end tech company Bang & Olufsen has teamed up with Samsung to make a mobile phone. B&O is best known for audio products with unique designs and amazing price tags. The phone will feature high-quality sound but not much else--a decidingly simple phone. It will be aimed at the over 25 crowd and will feature typical B&O design and price.

This move by Samsung models after Nokia's recent launch of the 8800 and their past Vertu series. High-end phones with low-end features.

Look for the phone to launch in Europe during the fourth quarter. It's not currently slated to ship in the US.

[via Engadget]

Comments from readers


Matt Sep 14 2005

I have never been impressed by the B&O stuff (not that I could afford it even if I was). Just seems like pretty normal performing stuff in crazy form factors with a price 10x market. Obviously it's high-end stuff, but $16,000 for a speaker is just crazy talk.

I am interested in seeing the phone though. Their home phones are pretty large (long!), but I have a feeling this Samsung will be small.


Tony Sep 15 2005

I have only been inside a B&O store once or twice (never really with the intent to purchase, I'd rather buy a pretty nice car instead of one of their speaker systems) but the stuff is really wild looking. I am very interested in seeing what this phone will turn out to look like.

And I'm guessing that the price will be above $10,000.


Miki Sep 16 2005

Umm, to those guys who commented about B&O ("it's just a 'normal' performing product in crazy form factor" etc.) I think you are really not well acquainted with the B&O brand and product, and also, it is clear you're not the intended target user... B&O is a luxury brand. If an average GM car costs around $20,000.00, a Porsche will cost around $60,000.00. Same in electronics: an average stereo costs around $100 but at B&O it costs around $4000. And yes it does sound a lot better... in a normal kind of way. Please do your homework?


Tamas Oct 28 2005

FORGET B&O. They created a design 15 years ago and they still try to make huge margin on it.
It is for snobbish a..holes... B&O is using philips-stuff, which is real crap!!!
Samsung still have to learn a lot from MOBILE PHONE PRODUCERS.
Two blinds are trying to cross the street... funny.

RE - Miki: there is a huge difference between a Porsche and a GM, but there is not too much difference between Philips and BnO, except for the design.


Jennifer Nov 22 2005

Hey, if you can only comment on what an ordinary product B&O is, except for the design, at utrageous prices, just because you can't afford it, then what on earth are you guys doing on the the B&O website in the first place.


richard curtis Nov 29 2005

Actually,
Everyone is right on this forum (except the guy who said that they should not be in the B&O shop).
Actually i am a high end HI Fi user, and trust me there are better english hi fi, i.e. Linn and Naim, that will blow the socks off the B&O stuff.
To be honest the music sounds thin with 0 soul or body, as well as not being very musical.
(Which is the whole idea BTW).
And actuall 16K is not so bad for a pair of speakers, you should check out the wilson puppys (which are much better by the way), but i don't think you'll get much change from 20K.
In fact the only thing that (IMO) saves B&O is the design, certainly not the electronics.


dizon Dec 18 2005

I sense that you all have a fairly large thorn stuck in your A****. it's sounds like (besides the curtis) you are not in the position to be in this consumer platform, so all you can do is diss the product.

when in reality all B&O product comes in high regard as industrial art - where form and function transend the product and use into a the world of art.

i understand that maybe some of you are not trained to understand the subtle nuances between a piece of S**** gm and a porche let alone personal effects such as the simple phone design or good design at that - i suggest that you all bone up on design, so you don't sound like a child who can't get the toy they wish for.

Peeeace


Andy Jan 17 2006

Hello to all...

I happen to be the proud owner of the Beosound 1. This is perhaps B&O's most refind product to date when using the stand and has the very best FM tuner I have ever owned bar none. B&O does place design, style & system integration ahead of hi fi sound. The only complant I have about the Beosound 1 is the lack of low frequency. The new cell phone they designed is quite breathtaking & true to B&O principles. B&O should price it at no more than $600 US because I see cell phones as the best way to lure in the less wealthy customer. B&O seems to understand the need to capture the less wealthy yet design savvy shopper. As for the cost of B&O product they are learning to develop a better balanced pricing scale. B&O cost in relation to high end audiophile gear believe it or not pegs it at the low end cost spectrum. The best anology I have is that B&O is to stereo design as Bertone is to car design.


johnson Aug 20 2006

we are just about to buy a beovision 7 tv,
the reason, style, since we don't watch a lot of television it is more important how it looks switched off - sorry but art has always been a luxury and not a priority to the masses.


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