Virgin Mobile USA has announced a short story named Ghost Town that will be delivered exclusively through text messages. Two messages will be sent per day over a five week period. The first messages will be sent out on August 14th. The promotion is aimed at raising awareness of teen homelessness.
Readers will also have the opportunity to determine how the story ends, choosing between two options via text message poll. The novella focuses on the experiences of a 17-year-old boy who, with the support of his counselor and girlfriend, is able to rise up and overcome many of the hardships he faces being homeless.