Sprint PCS Boosting Ties with Affiliates

May 20 2003 - 06:13 PM ET | Sprint Nextel
According to Reuters, Sprint PCS is playing to its affiliated partners: bq. Affiliates of the Sprint Corp. unit sell wireless services under the Sprint PCS brand, using the No. 4 U.S. wireless operator's airwave licenses. Sprint PCS maintains the brand image, provides national advertising and handles customer care and billing in exchange for a fee.