Branding with mobile games

Jul 22 2003 - 11:22 AM ET | Unique
If you thought those games on your cell phone were just for fun, think again. WirelessAdWatch is running an article about how advertisers are getting their brands slapped onto mobile games--it reaches the 18-24 demo that is normally very hard to reach. Suzuki partnered with a game publisher to have its name on a motocross title. Instead of just "motocross", the game is now "Suzuki motocross" and features the company logo throughotu the game.