In what may be a sign of times to come, Twentieth Century Fox has signed a deal with Sorrent to make mobile phone games to hype movie launches. Sorrent will be the exclusive publisher of mobile games and content for selected upcoming Fox feature film releases.
The two-year partnership will kick off with a game and content based on the upcoming movie Robots.
Other movies that will see mobile promotion include Kingdom of Heaven, Mr. and Mrs. Smith, and Ice Age 2: The Meltdown.