McDonalds, AT&T Wireless in SMS powered game

Jun 21 2004 - 04:36 PM ET | AT&T Wireless, SMS
McDonalds has partnered with AT&T Wireless to power a new Olympics based "on-package" game. The only way to play the trivia game is through text messages. It's not clear if only AT&T Wireless customers can play, but that is most likely the case. 250 million to-go bags will be a part of the promotion. A similar deal was inked with Kellogg's. Over 80 million cereal and snack boxes will carry either a sweepstakes or trivia game that uses SMS. Non AT&T Wireless customers can play via the web. Standard text message fees apply.