Firefly Mobile, which announced their kid-friendly Firefly Phone, has recently released their phone through Cingular's service. This phone is primarily aimed at 8-12 year olds, with interchangable faceplates, animations, and a variety of ringtones to keep one amused, but also an emergency call button, and set buttons to call mommy and daddy. Along with Firefly Mobile, LG, Leapfrog, and Disney have announced that they will be entering the kid's mobile market.
Cingular is selling the Firefly for $49.99 after rebate with a 2-year service contract.
The FireFly really isn't all that great. It stores only 20 numbers, also being the only numbers you can call. The only thing that attracts kids is the style. The real thing isn't that awesome.