Motorola has teamed up with leading online mobile phone dealer Inphonic to create a Motorola branded "Online store-in-store." The expanded collection of Motorola products should reach 20 million online visitors monthly.
These new online stores will allow Motorola to feature their latest Seamless Mobility products, including their globally popular mobile handsets, Bluetooth accessories and innovative connectivity products for the home. InPhonic will prominently advertise and offer Motorola products in a tailored and targeted 'store-in-store' experience, similar to that of traditional retail in-store programs.
Inphonic runs several wireless sale sites, including its own WireFly.com and Radioshack's cellular section.