CTIA 2006 -- Disney finally unveiled its plans for Disney Mobile, a Mobile Virtual Network Operator (MVNO) that will market itself towards parents that want to keep better track of their kids. Unlike some other kid-targeted handsets that focus on very basic handsets that have limited calling features (like the FireFly), Disney Mobile is aimed at children ages 10-15. More specifically the service is targeted to their parents, with complete parental controls for such things as spending limits and what times/days the phone can be used. GPS tracking is even included.
Two handsets will be available at launch, one each from LG (right) and Pantech. They will cost $59.99 at retail, though other pricing information has not been announced. Disney Mobile is slated to begin service this Summer, but you can register now for updates and the chance to win a free year of service.
Read on for more information about the LG DM-L200.
Features of the LG DM-L200 include:
The thing they got right was server side controls (you can log in via a website and set permissions for the phone). But I think they are really pushing it for 15-year olds, at least if the phones carry Disney branding. I can see tweens going for it, but that's about it.
Not too unexpected, but it would really be awful to be a kid again. That being said I think setting limits and stuff makes total sense, that should probably be standard in phones for those times you get screwed with international data roaming.
Well I don’t think Disney is looking into the 12-15 year old market since 12-15 year olds are not the ones buying the phone. They are looking into the “mothers that want to protect their children” market. Granted crappy parents would actually listen to a 12-15 year old child and buy them a $500 Razor cell phone because it looks cool but they aren’t exactly Disney parents now are they. True parents would tell their child if you want a cell phone this is the one your getting, it’s not up to the child. Go True Disney Valued Parenting!
I think its a good idea,and not because my 15 yr old told me. As a mother I think keeping track of your kid is a good idea. Mather of fact I want one thats why am here to sign up.
I think the Disney approach is ok and many parents will buy the phones for their kids.
First, I must say, as a proud parent of 5, I think this phone is one of the greatest things to come out. Disney, I don't believe, is targeting the children. They are targeting the parents. Lets all remember WE ARE the parents. Our children should not be telling us what kind of phone they will or will not carry. After all, they are the children and we are the adults. This phone could save lives. We live in a crazy world with a whole lot of sick people. This phone will give a lot of parents peace of mind and I believe that is what Disney is trying to do as opposed to opposed to looking "cool" to our children. Congrats and good luck Disney!!!
Hmm. Has Disney actually done any research into the 12 - 15 year-old market? If they did, they'd see that that age group does not like Disney, nor would they be caught dead with a Disney phone. Such is my experience working at a school in NYC - guess YMMV in say, Ohio...