Fox, Toyota team for mobile content

Apr 24 2006 - 04:11 PM ET | Backpage

Fox Broadcasting has inked a sponsorship deal with Toyota that will have the car maker being the primary advertiser for episodes of Prison Break set to air on mobile phones. While full length episodes of Prison Break will not be shown to viewers (they will be 2 minute "mobisodes"), it wasn't announced how mobile phone users would tune in. Earlier this month Fox announced it would be rebroadcasting its content on the internet, with a revenue share deal for its local station affiliates.