Motorola to enter low-cost market

Feb 14 2005 - 03:24 AM ET | Motorola
Motorola will begin to ship ultra low-cost mobile phones to emerging markets. The handsets will sell for less than $40. Motrola expects to sell 6 million units in the first six months, starting this April. According to the GSM Assosiation, there are three billion people living in cell coverage that are unable to afford the current mobile offerings. bq. The Chief Executive of Motorola's handset division, Ron Garriques, told Reuters in an interview that he started planning to produce mobile phones cheaper than $50 some two and a half years ago. He aims to dip below $30 per handset some time by 2006, "while achieving industry average (profit) returns".