Video ads coming to cell phones

Jan 16 2006 - 12:40 PM ET | In The News, Sprint Nextel, Verizon Wireless

The New York Times has an article today about video advertisements coming to a mobile phone near you. So far consumers (and carriers) have been very resistant to advertising on phones, so it remains to be seen if this idea will catch on.

In March, Verizon Wireless and Sprint Nextel plan to test how consumers react to short video ads on their phones. But the carriers, fearful of upsetting customers, said they were not planning to deploy this broadly.

Interestingly enough, the article notes that click-through rates for mobile advertising is about 4%, compared to 1% on the desktop.