Sony Ericsson to promote new music

Sep 19 2006 - 11:52 PM ET | Backpage, Sony Ericsson

Sony Ericsson has teamed up with Sony Music to promote upcoming music acts. Since launching its Walkman series of handsets, Sony Ericsson has been ramping up its music savvy. M-BUZZ will tie into its PlayNow mobile application and allow users of Sony Ericsson handsets to download full track music in just four clicks.

Sony Ericsson also announced today that it has entered into a ground breaking partnership with Sony/ATV Music Publishing. M-BUZZ will initially showcase a limited number of artists and bands each month hand picked from the Sony/ATV’s worldwide roster. It will initially offer content for download to the phone with new commercial aspects being developed later as additional features are incorporated into the M-BUZZ space.

M-BUZZ will first be available on the W850 and W950, both slated to ship later this year. Artists on M-BUZZ at launch will include Kish Mauve, Embassy, Dirty Perfect, FKLV, Iggy, The Head Set, Bobby Kray, Anjulie, Lights and Monte*Rosa.