Sprint lowers price of music downloads to 99 cents

Mar 26 2007 - 03:20 PM ET | Sprint Nextel

CTIA 2007 -- Sprint Nextel has taken a page out of Apple's playbook and lowered the price of music downloads on its wireless Sprint Music Store to 99 cents (matching the price set by digital music leader Apple). Downloads were previously priced at $2.50. This move comes in tandem with Sprint's announcement of the Samsung UpStage. It also happened the same day as AT&T's announcement of free Napster To Go on select handsets. Like before, the price is consistent across the entire catalog of 1.4 million songs and includes another copy of the song to download to a Windows PC. Customers should expect to see the new pricing kick in during the first week of April.

To date Sprint customers have downloaded over 15 million songs.